Evocative Video Storytelling — Situational narratives illuminate the problems of traditional security solutions.
HomeAware, a pioneer in presence detection solutions, sought to communicate its technology's profound impact in addressing the inherent issues plaguing conventional home security systems.
My initial research revealed that merely presenting the technological aspects often perplexed homeowners entrenched in the world of traditional security solutions. It became clear that an approach tailored to their perspective was essential to overcome this communication barrier.
Subsequently, I adopted a strategy showcasing traditional home security shortcomings through relatable video narratives. By juxtaposing these situations with the unique value offered by HomeAware and its superior situational awareness, we could effectively highlight the advantages of our groundbreaking solution.
Creative Director
Nicholas Paulin
Videographer
Steve Delahoyde
Creative Consultant
Kevin Drew Davis
Unhelpful Assistance
An alarm is triggered, a security agent is on the phone, and no information can be provided. What do you do?
In Unhelpful Assistance, we capture a situation that is all too common for traditional home security customers — a lack of information about a security event. HomeAware provides the situational awareness needed to reassure customers and enable security providers and law enforcement to act more quickly.
Mistaken Identity
When an alarm is triggered, we look to cameras to determine false alarms from real risks. But is that trust misplaced?
In Mistaken Identity, we look to dispel the illusion that cameras can reliably identify and improve the fidelity of traditional security systems. HomeAware uniquely delivers the situational awareness homeowners and security providers need to assess and respond.
Unexpected Arrival
When the unexpected happens, better situational awareness can protect and inform you, even from embarrassment.
In Unexpected Arrival, we provide a twist to illustrate how better situational awareness can go beyond security situations to provide better everyday awareness about the presence of others in your home.