Herman Miller
Enduring Icons: Modern Work-Life
Herman Miller, an esteemed furniture manufacturer lauded for iconic classic designs and superior commercial office pieces, is expanding its retail footprint in collaboration with Office Designs. As part of this growth strategy, we're spearheading a cutting-edge work-life photo shoot, reflecting the evolving dynamics of remote work and transforming small business office spaces.
In partnership with renowned photographer Bob Coscarelli, we're pivoting from the neutral canvas of suburban corporate offices to spotlight Herman Miller seating in a contemporary urban loft. This aspirational setting is tailored to resonate with the emerging generation of small businesses and work-from-home professionals.
Belonging to MillerKnoll, one of the globe's most influential modern design powerhouses, Herman Miller's commitment to premium design quality is recognized globally.
*A collaboration in partnership with Herman Miller and Office Designs.
Photographer
Bob Coscarelli
CREATIVE DIRECTION
”Enduring Icons” fuses the resilience of America's urban architecture with the timeless appeal of Herman Miller’s iconic furniture, highlighting their shared evolution and endurance.
We harmonize contrasts, blending rustic and contemporary within a modern loft workspace. By capturing raw textures and juxtaposing elements, we salute the beauty where old meets new, celebrating design classics while acknowledging the enduring and evolving workspaces they reside in.
